A new study suggests that 85% of critical jobs are filled by way of networking. You’ve likely heard other professionals and colleagues refer to LinkedIn in their networking endeavors. With over 400 million members, it’s one of the top social media networking sites out there. That doesn’t mean everyone is familiar with the what LinkedIn is and how to leverage it, however. Are you’re still wondering what is LinkedIn and how it benefits you?
What Is LinkedIn Intro
At its core, LinkedIn is a social media network for professionals on both ends of the job search equation. Companies can boost their brand, advertise jobs, find affiliates, and headhunt perspective employees. Job seekers can search and apply, connect with peers, and build a network to endorse and promote their skillsets.
LinkedIn is designed for anyone looking to take their professional needs more seriously. It’s ideal for anyone looking to grow their brand or career. It’s invaluable for those looking to establish professional connections within a network of other professionals.
Before the rise of social media, professionals networked by exchanging business cards at an event. They applied for jobs in an impersonal, tedious, and exhaustive manner. Today, a large part of networking and job fulfillment takes place online through building connections with other profiles. A LinkedIn profile allows you to have your stats, contact info, professional experience, achievements, and so forth laid out neat and organized for others to see. The layout and features are somewhat similar to Facebook, but the context is purely professional.
Main LinkedIn Features: How To Get Started With LinkedIn
The Home feature shows your news feed from your connections and professional and company pages you follow. Customize your Profile with your location, resume, occupation, education, and so forth. Under My Network, you’ll see a list of your connections and an option to add contacts based on an array of search criteria, such as alumni. The Job feature shows job listings and tailored LinkedIn job recommendations based on your current information and preferences.
The Interests section further connects you with professionals, company pages, and groups sharing your interests. Use Messages to start a private conversation and send attachments. Notifications and Invites show you when someone has endorsed you, invited you to a group, or shared a post or profile with you. Of course, these features just skim the surface of what is LinkedIn. Business Services and advanced features allow more in-depth activities, such as posting jobs, marketing, talent solutions, and so forth.
Benefits Of LinkedIn For Beginners
Create a profile and begin taking advantage of its resourcefulness towards your career and brand. Find former, current, and new colleagues, instructors, classmates, business associates, and professional counterparts to create your network. Your profile is now basically an online, interactive, and searchable resume for professional opportunities. Proactively search and apply for jobs with your profile, too. Join groups sharing and potentially boosting your professional endeavors and goals through connectivity.
LinkedIn Goes Beyond Search And Apply
Ask someone who’s never used it or merely created and abandoned their profile. Most will say it’s a post, search, and
Reading a list of qualifications and skills on paper isn’t so impressive anymore. An employer seeing that those listed professional attributes have actually been endorsed by your network of peers and coworkers, however? Now, that’s impressive. Don’t forget that you can also endorse the listed skills of those in your network. In essence, the vouch system on the app serves as a built-in reference check for employers.
The basic account being described above is free. You can upgrade to a Premium account for more advanced features. An example of an advanced feature would be advertising capabilities or utilizing the Who Viewed My Profile application. There are several premium options available. Unless any of the above
The App has several options for mobile apps. The main apps serving as a mobile portal to the LinkedIn platform are free for both Android and iOS users. Depending on whether you have a Premium LinkedIn account or not, you may need other specialized apps to access job lookup, contact lookup, Pulse, ShareSlide, and other such features.