Social media lets you connect with friends and family. It also allows you to make new connections with people who have similar interests. Social media apps extend this functionality to mobile devices. Statisticians rank social media apps by reach, which measures the percentage of mobile users who use a particular app.
Here are the top 10 social media apps by reach:
1. Facebook (90.6%)
Of all the many social media apps out there right now, Facebook is currently the most popular. With Facebook, you can post news about yourself as well as photos and videos. At the same time, you can read posts from your friends and family. Basically, this app helps you keep track of all the people in your life.
2. Instagram (62.8%)
Instagram, in many ways, is similar to Facebook. It lets you post information about yourself and read posts from friends and family. Like Facebook, it is also one of the most popular social media apps. The main difference between it and Facebook is its focus on imagery. You specifically post photos and videos, and then you can write about what they are.
3. Facebook Messenger (59.6%)
The company that produces the Facebook app also produces a separate app called Facebook Messenger. This app lets you chat with friends and family. It further allows you to make video calls. While chatting, users can send each other files, photos, videos, audio and more. It also includes many other useful features, such as the ability to transfer money to others.
4. Twitter (37.7%)
Along with Facebook and Instagram, Twitter is one of the most important social media apps. It lets you microblog. This means that you can write about anything that comes to your mind and let others see it. But you must keep within 280 characters for each post. You can also post photos and videos along with the text. Many celebrities and famous people use Twitter, and if you follow them, you can read what they have to say.
5. Pinterest (31.3%)
Pinterest is a unique social media app. It lets you pin interesting images you find on the web (and on Pinterest) in your own collections. You can use it to post things such as images of clothes, recipes and interesting quotes. Like with other social media apps, your friends and family can see what you post. You can see what they post, too.
6. Snapchat (28%)
Like Facebook Messenger, Snapchat is a chat app. It lets you communicate with friends using text or video. One of the features that distinguishes Snapchat from similar apps is that conversations are usually temporary. This means that they disappear after a certain amount of time. Another interesting feature of Snapchat is that it lets you add visual effects to your image while you chat.
7. Reddit (18%)
Reddit is a social media app that focuses on news. Users of the app congregate in subject-specific boards called subreddits and post links to news they find interesting. Others users can then vote on the quality of the posts and their relevance. They also can comment on posts. Posts with the highest votes rise to the top of the boards.
8. Tumblr (12.5%)
Tumblr is a blogging app that has many social media features. Users can create blogs about any subject they like. These blogs can include text, photos and video. Then, after they post articles, followers of the blog can read them. Tumblr also lets users send mail and instant messages to each other.
9. WhatsApp (11.2%)
Like Facebook Messenger and Snapchat, WhatsApp is a messaging app. Users can have text conversations as well as make phone and video calls over the Internet. Its distinguishing feature has always been the quality of its encryption. Users of the app can communicate with each other without worrying about anyone eavesdropping on them, including the government.
10. Google Hangouts (8.2%)
Hangouts is a communications app that has similar features to messaging apps such as Facebook Messenger. It lets you make phone and video calls as well as have video conference calls. The app works well with other Google apps and many companies use it extensively for intercompany communications. If you have an Android device, you have access to Hangouts without having to install any additional software.