For those of you that are unfamiliar with social media, it is a form of digital communication that takes place within online or virtual communities and other similarly related networks. The virtual communities and networks use Internet-based applications commonly referred to as Web 2.0, a term used to designate the next generation of web and communication applications. Typical social media communications can be shared images, large and small textual excerpt publishing, or direct messaging and audio communication through in-house or in-app social media platform technologies. Social media has grown into one of the leading forms of internet usage and it is widely expected to continue to grow moving forward.
What Are The Most Popular Social Media Platforms?
The most used social media platforms currently available listed by popularity are Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Reddit, and Snapchat. This mega-collective of social media platforms receives the majority of all internet traffic and usage. There has been a lot of concern publicly aired recently that these social media platforms are becoming too monopolistic and powerful with their market shares, however, thus far there seems to be enough checks and balances in place to keep them from having any negative effect on greater society. On the contrary, so far social media has played a very positive role in opening up communication and keeping people more easily connected. The most virulent complaints against social media influence on society typically originate from anti-technology gurus and advocates.
What Social Media Platform Sits At The Top of The Food Chain?
The most used social media platform worldwide is without a doubt, Facebook. Founded by the world famous developer, Mark Zuckerberg, on February 4, 2004, out of his Harvard College dorm room, Facebook has done nothing but rapidly grow exponentially since its inception. Facebook is not only the most used platform according to credible statistics, but it is also the most used direct messaging system available, dwarfing even Skype and Viber which is hard to imagine. The platform is impressive in how it has captured such a massive global audience, with its total active user base thought to exceed 2.5 billion people.
What is The Most Used Platforms For Video Content?
When it comes to publishing, sharing, posting, or viewing video content online within a website-wide community, YouTube is by far the most used social media platform in this regard. While Facebook garners a much larger user base than YouTube as a whole, YouTube is by far the most used social media platform for video content and it isn’t even close. Founded in late February 2005, YouTube was the internet’s default video media sharing platform almost from the day it launched. In November 2006 YouTube was purchased by Google and added to its ever-growing list of subsidiaries under the newly formed Alphabet umbrella, a multinational conglomerate based out of Mountain View, California.
Where Are Users Going to Share Their Images?
Another area where Facebook has been slipping over the last few years is in image sharing usage. Instagram, with a user-base exceeding 1 billion and growing fast, is now the king of image sharing online. Thankfully, Facebook does not have to worry too much about Instagram’s increasing success, as they are both the owner and original developer behind the image sharing powerhouse. What is great about Instagram is that the primary source of communication is imagery, taking the age-old expression “a picture is worth a thousand words” to heart. With people living in the modern world having much less free time than ever before, communicating with others through simplistic photographic methods is extremely appealing.
The Rise of Influencer Marketing
Social media hasn’t just changed the way humanity communicates and share data and information. It has also completely changed the advertising world. Over the last 5 years, social media has given rise to the influencer driven advertising model. A model that experts state is the most effective and ROI turning advertising model to ever exist. Influencer marketing takes place when a prominent social media account owner aggressively or subtly endorses a product and shares it with their followers, friends, subscribers, or general user base. Influencer marketing is increasingly taking bites out of the market share of more traditional digital marketing forms such as pay per click advertising (PPC) and old-school display advertising.
What Does The Future of Social Media Look Like?
Most strategists and experts believe that the future of social media lies in virtual reality technologies and any other advanced video media interfaces that offer users far more speed at which they can communicate.